BAA, the owner of Heathrow Airport, will open a new and fifth terminal this month with 206 flat panel displays (FPDs). Just as a quick comparison, LAX has just 34 FPDs in the entire airport while JFK has 40, according to JCDecaux, a Paris-based advertising firm. JCDecaux was tapped to design and sell all of the ad space at Heathrow. (BAA is a unit of Grupo Ferrovial, a Spanish conglomerate.)

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